A Case Study of Audra Winter's "The Age of Scorpius": the Fuckery of Viral Marketing & Pre-orders
Why I Dissected Audra Winter’s Viral Marketing Campaign Video by Video (And Why You Need This Data)
Everyone’s talking about Audra Winter’s TikTok #BookTok phenomenon. The pre-orders. The controversy. The legal implications of how orders are being marked fulfilled in violation of FTC laws. How she fooled thousands of people into thinking the book was polished and edited. How she had a team of creative people backing her. Nothing could go wrong, right?…